Thursday, March 15, 2007

Go Daddy, and hiding as a marketing strategy

Go Daddy went down Sunday. For me it was particularly painful since a political blog I am involved with was at that very moment hosting a live-blog session with a State Senator.

And what was Go Daddy's reaction to one of the biggest DNS outages in internet history?


It was barely announced on their blog. And partially because Digg-ers duped more than they digged, the story never got traction in real time.

So, for the moment, the silence strategy seems to be working for them. But if your site went down too, you should post about it. Building the whisper to a roar is the only way to show companies hiding as a marketing strategy is so 1994.

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