Monday, February 26, 2007

Will Video Save the Newspaper Star?

OK -- now that I've accomplished getting that song stuck in your head for the rest of the day, here's the scoop:

A study by local media consultant Borrell Associates revealed that newspaper websites that offer online video streaming attract substantial advertising money, much more than their broadcast TV counterparts.

Why? Well, NY Magazine is inclined to blame the broadcast media's 24/7 loops of Anna Nicole Smith and Britney Spears, which make for a good broadcast strategy, but don't fit well into an on-demand market. In this formulation, producers of print media are more likely to excel in the new world of on-demand video: they understand the nature of the long tail and the attraction of super-local content.

I think the analysis may hold water. Heck, my local newspaper has been running this on-demand news device outside my office for years now...

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