Thursday, May 17, 2007
Wednesday, May 2, 2007
Easy Mac Death Metal Update
Back when the somewhat scatalogical student production "Easy Mac Death Metal" had 22 hits, I predicted it would do well.
It has. In one month, it has nearly 2,000 views. Now, we can argue over whether that's successful for a YouTube video or not, but it's significantly more views than the high-priced The Undergraduate video by The University of Florida has gotten in over eight months. And this is a video shot in 10 minutes with no marketing or promotion of any kind.
Why does it work? Just look at the title. It taps into broad pop culture themes.
When I found Easy Mac Death Metal, I posted it to a music mailing list I'm on. It's a small list, but it easily reached 40 people. And those 40 people are all different ages, with different social networks: it seeded into a dozen other networks.
I'll say it again: the secret with viral video is your prime audience is not your targets, but your carriers. (And I apologize for that sounding so marketing-like, but it's true). Figure out what people will enjoy receiving, and then work from there. If something is truly viral, what you're selling will be irrelevant to 99% of the people that forward the video. Repect them and keep that out of their way.
It has. In one month, it has nearly 2,000 views. Now, we can argue over whether that's successful for a YouTube video or not, but it's significantly more views than the high-priced The Undergraduate video by The University of Florida has gotten in over eight months. And this is a video shot in 10 minutes with no marketing or promotion of any kind.
Why does it work? Just look at the title. It taps into broad pop culture themes.
When I found Easy Mac Death Metal, I posted it to a music mailing list I'm on. It's a small list, but it easily reached 40 people. And those 40 people are all different ages, with different social networks: it seeded into a dozen other networks.
I'll say it again: the secret with viral video is your prime audience is not your targets, but your carriers. (And I apologize for that sounding so marketing-like, but it's true). Figure out what people will enjoy receiving, and then work from there. If something is truly viral, what you're selling will be irrelevant to 99% of the people that forward the video. Repect them and keep that out of their way.
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